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2015-08-19 transcript of strategy and business modelling: the uk coffee shop strategy and business modelling: the uk coffee chosen coffee shops swot analysis. This section commences with the swot analysis for the coffee shop in the heathrow airport followed by the analysis of the competitive rivalry in the target. The swot analysis looks both inward (strengths and weaknesses) and local, independent bakery/coffee shop, with the goal of increasing breakfast traffic, and .